Public Affairs

Legislators and key decision-makers pay close attention to public opinion. The news media plays a major role in shaping public opinion. To effectively participate in the legislative process, CAHU must work to educate and inform the news media and the public.

CAHU's Public Affairs program works hand-in-hand with the Legislative Program. The Public Affairs program has several key components:

News Monitoring. CAHU monitors hundreds of media outlets in California each day. When stories about health care reform, our industry, or the welfare of our clients run, CAHU and its local chapters are able to quickly respond.

Press Release Distribution. CAHU is able to distribute press releases to almost every meaningful media outlet in the State, including those run by Yahoo! and other online portals.

Rapid Response Team. CAHU's Rapid Response Team assists with news monitoring, review and editing of press releases, and media responses when needed. Often, media responses are in the form of letters to the editor written over the name of individual Rapid Response Team Members and submission of Op Ed articles.

Brokers Making a Difference
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